:root{--bws-ink:#30202e;--bws-muted:#705f6d;--bws-plum:#6e2d59;--bws-rose:#b95484;--bws-blush:#fff5fa;--bws-cream:#fffdf9;--bws-line:#ead9e4;--bws-green:#24634c}.apbs-beauty-site{background:var(--bws-cream);color:var(--bws-ink)}.apbs-beauty-site .entry-header,.apbs-beauty-site .wp-block-post-title{display:none!important}.apbs-beauty-site .entry-content{margin:0!important;max-width:none!important}.bws-header{position:sticky;z-index:50;top:0;display:flex;align-items:center;gap:22px;justify-content:space-between;padding:14px clamp(18px,5vw,72px);border-bottom:1px solid rgba(110,45,89,.12);background:rgba(255,253,249,.96);backdrop-filter:blur(16px)}.bws-brand{display:flex;align-items:center;gap:10px;color:var(--bws-ink);text-decoration:none}.bws-brand>span{display:grid;width:46px;height:46px;place-items:center;border-radius:15px;background:linear-gradient(145deg,var(--bws-plum),var(--bws-rose));color:#fff;font:700 28px Georgia,serif}.bws-brand strong{font-size:18px}.bws-brand small{display:block;color:var(--bws-muted);font-size:10px;letter-spacing:.08em;text-transform:uppercase}.bws-header nav{display:flex;gap:17px;flex-wrap:wrap}.bws-header nav a,.bws-footer a{color:var(--bws-ink);font-weight:650;text-decoration:none}.bws-header nav a:hover,.bws-header nav a:focus-visible{color:var(--bws-rose)}.bws-language{position:relative}.bws-language summary{cursor:pointer;padding:9px 12px;border:1px solid var(--bws-line);border-radius:12px;font-weight:700;list-style:none}.bws-language div{position:absolute;inset-inline-end:0;display:grid;min-width:220px;max-height:58vh;overflow:auto;padding:10px;border:1px solid var(--bws-line);border-radius:14px;background:#fff;box-shadow:0 18px 45px rgba(48,32,46,.16)}.bws-language:not([open]) div{display:none}.bws-language div a{padding:8px 10px;border-radius:8px;color:var(--bws-ink);text-decoration:none}.bws-language div a:hover{background:var(--bws-blush)}.bws-main{overflow:hidden}.bws-hero,.bws-section,.bws-copy{width:min(1180px,calc(100% - 36px));margin:0 auto}.bws-hero{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(240px,.65fr);gap:clamp(28px,6vw,80px);align-items:center;padding:clamp(70px,10vw,130px) 0}.bws-kicker{display:inline-block;margin-bottom:14px;color:var(--bws-rose);font-weight:800;letter-spacing:.1em;text-transform:uppercase}.bws-hero h1,.bws-section>h2,.bws-copy h1{margin:0;color:var(--bws-ink);font-family:Georgia,'Times New Roman',serif;font-size:clamp(38px,6vw,76px);line-height:1.02}.bws-hero p,.bws-copy p{max-width:760px;color:var(--bws-muted);font-size:clamp(18px,2vw,23px);line-height:1.65}.bws-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:26px}.bws-button{display:inline-flex;align-items:center;justify-content:center;padding:14px 20px;border:1px solid var(--bws-plum);border-radius:999px;color:var(--bws-plum);font-weight:800;text-decoration:none}.bws-button.bws-primary{background:var(--bws-plum);color:#fff}.bws-button:hover,.bws-button:focus-visible{transform:translateY(-2px);box-shadow:0 10px 24px rgba(110,45,89,.18)}.bws-app-card,.bws-preset-card{padding:28px;border:1px solid var(--bws-line);border-radius:32px;background:linear-gradient(145deg,#fff,#ffeaf4);box-shadow:0 25px 70px rgba(110,45,89,.16)}.bws-app-card{display:grid;gap:12px;text-align:center}.bws-app-icon{display:grid;width:132px;height:132px;margin:auto;place-items:center;border-radius:34px;background:linear-gradient(145deg,var(--bws-plum),var(--bws-rose));color:#fff;font:700 82px Georgia,serif}.bws-app-card strong{font-size:22px}.bws-app-card small{color:var(--bws-muted)}.bws-section{padding:clamp(42px,7vw,90px) 0}.bws-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.bws-grid article,.bws-price-grid article{padding:25px;border:1px solid var(--bws-line);border-radius:22px;background:#fff}.bws-grid h2{margin:12px 0 8px;font-size:22px}.bws-grid p{color:var(--bws-muted);line-height:1.6}.bws-dot{display:block;width:13px;height:13px;border-radius:50%;background:var(--bws-rose);box-shadow:0 0 0 7px #fde5f0}.bws-branch-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}.bws-branch-grid a{display:flex;align-items:center;gap:10px;padding:18px;border:1px solid var(--bws-line);border-radius:16px;background:#fff;color:var(--bws-ink);text-decoration:none}.bws-branch-grid a:hover{border-color:var(--bws-rose);transform:translateY(-2px)}.bws-branch-grid span{color:var(--bws-rose)}.bws-price-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:12px;margin-top:26px}.bws-price-grid article{display:grid;gap:8px}.bws-price-grid article.featured{border:2px solid var(--bws-rose);background:var(--bws-blush)}.bws-price-grid span{color:var(--bws-plum);font:700 36px Georgia,serif}.bws-price-grid small,.bws-price-grid p,.bws-price-note{color:var(--bws-muted)}.bws-checks{padding:0;list-style:none}.bws-checks li{margin:10px 0;padding-inline-start:26px;position:relative}.bws-checks li:before{position:absolute;inset-inline-start:0;content:'✓';color:var(--bws-green);font-weight:900}.bws-faq details{margin:12px 0;padding:18px 20px;border:1px solid var(--bws-line);border-radius:16px;background:#fff}.bws-faq summary{cursor:pointer;font-weight:800}.bws-faq p{color:var(--bws-muted);line-height:1.6}.bws-cta{text-align:center;padding:48px;border-radius:28px;background:linear-gradient(145deg,var(--bws-plum),#9d416f);color:#fff}.bws-cta h2{color:#fff;font-size:clamp(30px,4vw,52px)}.bws-cta p{font-size:18px}.bws-cta .bws-button{border-color:#fff;background:#fff;color:var(--bws-plum)}.bws-footer{display:grid;grid-template-columns:minmax(240px,1.15fr) minmax(0,2.2fr);gap:42px;padding:56px clamp(18px,5vw,72px) 28px;background:#2b1927;color:#fff}.bws-footer-brand{max-width:430px}.bws-footer-brand-link{color:#fff!important}.bws-footer-brand-link>span{box-shadow:0 10px 28px rgba(0,0,0,.18)}.bws-footer-brand-link small{color:#d8c4d1}.bws-footer p{max-width:680px;color:#d9c7d4;line-height:1.7}.bws-footer-links{display:grid;grid-template-columns:repeat(4,minmax(130px,1fr));gap:26px}.bws-footer-column{display:flex!important;flex-direction:column;align-items:flex-start;gap:10px}.bws-footer-column>strong{margin-bottom:4px;color:#fff;font-size:.84rem;letter-spacing:.05em;text-transform:uppercase}.bws-footer-column a{color:#d9c7d4!important;font-weight:600!important;line-height:1.35}.bws-footer-column a:hover,.bws-footer-column a:focus-visible{color:#fff!important;text-decoration:underline}.bws-footer-copy{grid-column:1/-1;padding-top:24px;border-top:1px solid rgba(255,255,255,.12);color:#c4afbd}.apbs-beauty-rtl .bws-header,.apbs-beauty-rtl .bws-hero,.apbs-beauty-rtl .bws-section,.apbs-beauty-rtl .bws-footer{text-align:right}@media(max-width:1040px){.bws-footer-links{grid-template-columns:repeat(2,minmax(0,1fr))}.bws-header{position:relative;align-items:flex-start;flex-wrap:wrap}.bws-header nav{order:3;width:100%;overflow:auto;flex-wrap:nowrap;padding-bottom:5px}.bws-price-grid{grid-template-columns:repeat(3,1fr)}.bws-branch-grid{grid-template-columns:repeat(3,1fr)}}@media(max-width:760px){.bws-footer{grid-template-columns:1fr}.bws-footer-links{grid-template-columns:1fr 1fr}.bws-hero{grid-template-columns:1fr;padding:56px 0}.bws-app-card{max-width:320px}.bws-grid,.bws-price-grid,.bws-branch-grid{grid-template-columns:1fr}.bws-header{gap:12px}.bws-header nav a{white-space:nowrap}.bws-footer{grid-template-columns:1fr}.bws-footer-copy{grid-column:auto}.bws-actions .bws-button{width:100%}}

/* 5.2.2 rich-information + P1 customer-retention layer */
.bws-story{padding-top:clamp(28px,5vw,64px);padding-bottom:clamp(28px,5vw,64px)}
.bws-story h2,.bws-benefit-band h2,.bws-process h2{margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:clamp(30px,4.3vw,54px);line-height:1.08;color:var(--bws-ink)}
.bws-story>p,.bws-lead{max-width:920px;margin:0;color:var(--bws-muted);font-size:clamp(17px,1.7vw,21px);line-height:1.75}
.bws-benefit-band{position:relative}
.bws-benefit-band:before{content:'';position:absolute;z-index:-1;inset:18px -100vw;background:linear-gradient(180deg,#fff8fc,#fffdf9)}
.bws-benefit-band .bws-grid{margin-top:26px}
.bws-benefit-band .bws-grid article{box-shadow:0 12px 38px rgba(73,40,63,.06)}
.bws-benefit-band .bws-grid h3,.bws-feature-grid h3{margin:12px 0 8px;font-size:21px;color:var(--bws-ink)}
.bws-process-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:28px}
.bws-process-grid article{display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:start;padding:24px;border:1px solid var(--bws-line);border-radius:22px;background:#fff}
.bws-process-grid b{display:grid;width:42px;height:42px;place-items:center;border-radius:14px;background:var(--bws-plum);color:#fff;font-size:18px}
.bws-process-grid p{margin:0;color:var(--bws-muted);line-height:1.7}
.bws-feature-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:26px}
.bws-feature-grid article{position:relative;padding:24px 24px 24px 26px;border:1px solid var(--bws-line);border-radius:20px;background:#fff;overflow:hidden}
.bws-feature-grid article:before{content:'';position:absolute;inset:0 auto 0 0;width:4px;background:linear-gradient(var(--bws-plum),var(--bws-rose))}
.bws-feature-grid p{margin:0;color:var(--bws-muted);line-height:1.68}
.bws-two-col{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(280px,.7fr);gap:34px;align-items:center}
.bws-two-col h2{margin:0 0 15px;font-family:Georgia,'Times New Roman',serif;font-size:clamp(30px,4vw,50px)}
.bws-two-col p{color:var(--bws-muted);font-size:18px;line-height:1.75}
.bws-two-col .bws-checks{padding:24px 28px;border:1px solid var(--bws-line);border-radius:24px;background:var(--bws-blush)}
.bws-mini-checks{margin:8px 0 0;padding:0;list-style:none;text-align:start}
.bws-mini-checks li{padding:6px 0 6px 24px;position:relative;color:var(--bws-muted);font-size:14px}
.bws-mini-checks li:before{content:'✓';position:absolute;inset-inline-start:0;color:var(--bws-green);font-weight:900}
.bws-metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:28px}
.bws-metrics article{display:grid;gap:6px;padding:22px;border:1px solid var(--bws-line);border-radius:20px;background:#fff}
.bws-metrics strong{font:700 clamp(28px,4vw,42px) Georgia,serif;color:var(--bws-plum)}
.bws-metrics span{color:var(--bws-muted);font-weight:700}
.bws-section .bws-section{width:100%;padding-left:0;padding-right:0}
@media(max-width:960px){.bws-process-grid,.bws-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.bws-two-col{grid-template-columns:1fr}.bws-metrics{grid-template-columns:repeat(3,1fr)}}
@media(max-width:650px){.bws-process-grid,.bws-feature-grid,.bws-metrics{grid-template-columns:1fr}.bws-story>p,.bws-lead{font-size:17px}.bws-benefit-band .bws-grid{grid-template-columns:1fr}}

/* 5.3.0 P4 comfort, portal previews and branch-value polish */
.bws-comfort-site{position:relative}.bws-comfort-site:before{content:'';position:absolute;z-index:-1;inset:10px -100vw;background:linear-gradient(180deg,#fff,#fff7fb)}
.bws-branch-value .bws-feature-grid article{background:linear-gradient(145deg,#fff,#fffafc)}
.bws-branch-value .bws-feature-grid h3{color:var(--bws-plum)}
.bws-feature-grid .bws-button{margin-top:8px}